Media Influence

Respuesta correcta: C) public

• A) individualIncorrect. Mass media affects the whole public.
• B) secretIncorrect. Mass media is public.
• C) publicCorrect. Public opinion is the collective opinion on a specific topic.
• D) privateIncorrect. Private opinion is held by individuals.

Respuesta correcta: C) are being altered

• A) are altering"Are altering" is the active voice: it would make the perceptions the thing doing the altering. Here it is the perceptions that receive the effect, so the passive is needed.
• B) alteredIncorrect. Past simple.
• C) are being alteredCorrect. Present continuous passive for an ongoing effect.
• D) have altered"Have altered" is active and perfect; the effect described is still under way, and the perceptions are what is being altered.

Respuesta correcta: C) were

• A) areIncorrect. First conditional.
• B) had beenIncorrect. Third conditional.
• C) wereCorrect. Second conditional for a hypothetical change.
• D) would beIncorrect. 'Would' not used in 'if' clause.

Respuesta correcta: D) importance

• A) ignoringIncorrect. It's about what the media focuses on.
• B) accuracyIncorrect. While related, agenda-setting is about priority, not just truth.
• C) costIncorrect. Unrelated to the concept.
• D) importanceCorrect. Media decides which topics seem more important.

Respuesta correcta: B) Sensationalism

• A) AccuracyIncorrect. Sensationalism often sacrifices accuracy for excitement.
• B) SensationalismCorrect. Specific term for exaggerated reporting.
• C) ObjectivityIncorrect. The opposite of bias.
• D) NeutralityIncorrect. Sensationalism is not neutral.

Respuesta correcta: C) Product placement

• A) AdvertisementIncorrect. Too broad.
• B) Commercial breakIncorrect. This is a separate time slot.
• C) Product placementCorrect. Specific term for integrated marketing.
• D) BillboardIncorrect. Physical outdoor sign.

Respuesta correcta: C) was being reported

• A) is reporting"Is reporting" is active and present; the scandal was being covered in the past, so the past continuous passive is required.
• B) reportedIncorrect. Past simple.
• C) was being reportedCorrect. Past continuous passive for an ongoing state in the past.
• D) has reported"Has reported" is active and present perfect; the outlets were the ones reporting in the past, so the sentence needs the past passive.

Respuesta correcta: C) Bias

• A) TruthIncorrect. Bias is a departure from pure truth.
• B) BalanceIncorrect. The opposite of bias.
• C) BiasCorrect. A prejudice in favor of or against one thing.
• D) FairnessIncorrect. The goal of objective reporting.

Respuesta correcta: B) was

• A) isIncorrect. Backshifted in reported findings.
• B) wasCorrect. Backshifted from 'is' to 'was' to report a past finding.
• C) will beIncorrect. Future.
• D) has beenIncorrect. Present perfect.

Respuesta correcta: D) distract

• A) focusIncorrect. Distract means the opposite of focus.
• B) educateIncorrect. Distraction doesn't usually lead to education on 'more significant' issues.
• C) uniteIncorrect. Usually doesn't lead to meaningful unity.
• D) distractCorrect. To prevent someone from giving full attention to something.

Respuesta correcta: C) Propaganda

• A) NewsIncorrect. News aims for objectivity.
• B) TriviaIncorrect. Unimportant facts.
• C) PropagandaCorrect. Biased information for a cause.
• D) FictionIncorrect. Imaginary stories.

Respuesta correcta: D) to be integrated

• A) are integrating"Are integrating" is active and would make the experiences the thing doing the integrating; here it is the experiences that receive virtual reality.
• B) integrateThe bare infinitive "integrate" would be the active voice and needs no "to be", which is what "likely to" requires.
• C) having been integratedA perfect passive participle needs its own auxiliary ("having been") and cannot follow "likely to", which takes a plain passive infinitive.
• D) to be integratedCorrect. Passive infinitive after 'likely to'.

Respuesta correcta: B) evaluate

• A) ignoreIncorrect. Literacy involves active engagement.
• B) evaluateCorrect. To evaluate means to judge or determine the significance, worth, or quality of.
• C) believeIncorrect. Literacy involves questioning rather than just believing.
• D) deleteIncorrect. You can't delete messages you've already received/seen.

Respuesta correcta: A) unless

• A) unlessCorrect. 'Unless' means 'if not'.
• B) ifIncorrect. 'If it comes' would mean don't believe it if it's verified.
• C) althoughIncorrect. Contrast.
• D) whether"Whether" introduces a free relative clause and would need a verb of its own; the correlative here is "unless", which pairs with "shouldn't".

Respuesta correcta: B) commodity

• A) burdenIncorrect. Attention is seen as something valuable here.
• B) commodityCorrect. A commodity is a raw material or primary agricultural product that can be bought and sold.
• C) wasteIncorrect. For companies, it's a profit source.
• D) secretIncorrect. Our attention is public behavior.

Respuesta correcta: B) viral

• A) slowIncorrect. Viral means fast.
• B) viralCorrect. Rapid and wide spread.
• C) hiddenIncorrect. Viral stories are very visible.
• D) boringIncorrect. Usually requires engagement.

Respuesta correcta: A) hadn't been

• A) hadn't beenCorrect. 'Wish + past perfect' for past regret.
• B) am notIncorrect. Present.
• C) wasn'tIncorrect. Present hypothetical.
• D) wouldn't beIncorrect. Future.

Respuesta correcta: C) rapport

• A) isolationIncorrect. Marketing needs connection.
• B) conflict"Conflict" is the opposite of the harmony that makes influencer marketing work, so it does not fit.
• C) rapportCorrect. Rapport is a close and harmonious relationship.
• D) ignorance"Ignorance" means not knowing about something, the opposite of the trust the creators build with followers.

Respuesta correcta: C) were becoming

• A) are becomingIncorrect. Backshifted in reported speech.
• B) have becomeIncorrect. Present perfect.
• C) were becomingCorrect. Backshifted from 'are' to 'were' in reported speech.
• D) will becomeIncorrect. Future.

Respuesta correcta: A) proactive

• A) proactiveCorrect. Proactive means taking control and making things happen.
• B) passiveIncorrect. The text contrasts proactive with passive.
• C) ignorantBeing a proactive consumer means judging what you read, the opposite of staying ignorant of how media shapes it.
• D) accidentalIncorrect. Should be intentional.